Sunday, July 8, 2007

Forbidden Word Failsafe

Most shippers of high-value cargo know that typing "forbidden" words on a shipping label - like gold, diamonds, or jewelry - will void their insurance. Virtually every policy states that packages so labeled are excluded from coverage.

So if you ship a package worth $10,000 and address it to The ABC Jewelry Mart, a claim for theft or loss almost certainly will be denied.

In the gem and jewelry industry, most shippers have developed practices that eliminate such "steal me" red flags on labels. For example, they commonly abbreviate "ABC Jewelry Mart" to "ABC J Mart." And if the shipper's company name is Acme Wedding Rings, they abbreviate the return address to "AWR."

The problem is making sure to remember these conventions every time you make a label - or, even tougher, making sure all your employees understand and remember them.

TransGuardian has created a failsafe measure to reduce this risk.

Any time you type a forbidden word on a TransGuardian label (whether it's UPS, FedEx, DHL or the US Postal Service), you'll get a warning in big, red letters notifying you of the red flag words you just typed - BEFORE the label is purchased or printed.

Of course, we cannot block printing labels with forbidden words entirely, because if you must send a package to Bob GOLDblum, 123 JEWELRY Way, DIAMOND, Texas, there's not much you can do about it. The real surname, street name, and city name are indispensible.

But in addition to onscreen red-flag warnings BEFORE the label prints, forbidden word alerts also transmit instantly to TransGuardian security managers, who can review the label contents on their computer screens or pdas and frequently can intervene with a customer to make labels safer before they leave the shipper's premises.

TransGuardian is committed to the intelligent use of technology to guide shippers away from costly errors BEFORE those errors are made.

No comments: